Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
The Necessity of Regular Bid Changes
Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction and bids ultimately have a major impact on success.
Bid Management: From Basic To Advanced
There are so many ways to analyze and manage your bids that it can get overwhelming! This post tackles some of these different ways, suggests what you should try based on your PPC goals, and suggests some advanced techniques for...
