Remarketing is the link between engaging content and turning social investments into a key part of the sales funnel.
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How To Go About Adding To Your PPC Mix
We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
Why LinkedIn Deserves A Spot At The Paid Search Table
The professional mindset is what can make LinkedIn unique among other social paid networks. Learn why!
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The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. As the industry continues to grow, be prepared for even more advertising platforms.
Reassessing My 2014 PPC Suggestions And Looking To 2015
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
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