“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very...
5 Tools to Find Your Audience on Paid Social Platforms
These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.
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3 Alternative Paid Social Platforms to Diversify Your PPC Investment
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are...
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10 Tips To Fix Facebook Ads Under Delivery
Follow these 10 tips to help you fix under delivery of your ads in Facebook Ads.
Pros and Cons of Top Social Media Advertising Platforms
Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.
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Why You Should Utilize a Facebook Catalog For Vehicle Sales
Set yourself up for future success by building a vehicle catalog on Facebook. From remarketing to prospecting, get your inventory in front of buyers and automate the process of ad creation.
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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.
Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
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Perform Better Analysis With Facebook Integrated Tools
We're going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
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The 7 Things You Wish You’d Known About Facebook
Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.
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Reengage Customers With Facebook Messenger Ads
Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination and Sponsored Messages.
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The Ultimate Guide To LinkedIn’s Ad Units
Interested in advertising on LinkedIn's PPC platform? AJ Wilcox's ultimate guide to LinkedIn's Ad Units is here to help!
