Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one ad directly to another, especially when dealing with larger accounts, and this week’s webinar will discuss just that.
This week, Hanapin’s own Sam Owen joins Brad Geddes in a friendly debate discussing strategies and tactics for large account ad testing. The debate will look at both sides of testing including string test vs. individual ad group testing, segmenting desktop vs. mobile tests and segmenting brand vs. non-brand terms. They’ll go head-to-head on cutting-edge topics like:
Space is Limited – Register Today!
This webinar occurs on Thursday, October 10 at 2:00 pm EDT.
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.