The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them!

In the recording, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings.

You’ll get expert level tips like:

  • Keeping your geographic targeting in line with your business model
  • Utilizing dayparting and ad scheduling
  • Managing successful text ads
  • Common mistakes in campaign settings

Here is the webinar recording:

And here is the slide presentation:

The 15 Biggest PPC Mistakes and How To Avoid Them from Hanapin Marketing

Marketing Optimization Week - Feb. 20-23!

Skip the hundreds of emails and articles and instead join us February 20th - 23rd to learn how to get guaranteed results from your marketing efforts in 2018, and beyond.

Why Marketers Are Switching to Google Sheets

In this webinar, Hanapin’s Alaina Thompson and Briana Ogle will show you the similarities and differences between Sheets and Excel, and the benefits to using a more collaborative approach.