The 2017 Guide to Google AdWords

Whether you are brand new or a seasoned professional in pay per click marketing, there is always more to learn and changes to be aware of as platforms update their dashboards and continuously roll out new features. This paper will clarify the many uses and choices you can make as you maintain peak PPC campaign performance.

In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!

In this whitepaper, you’ll learn:

  • Beginner, Intermediate and Advanced tips for working in Google AdWords
  • Different campaign types and extensions to use
  • All about conversion tracking and attribution models

Get the guide

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.