The Pros and Cons of PPC Bidding

By Bonnie Pogorelc | @bonpogorelc

Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons of manual bidding. But we won’t stop there – our experts won’t let you walk away without some advanced strategies in your tool belt as well.

In this webinar, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.

You’ll learn:

  • How your bidding strategy has an impact on PPC success
  • The pros and cons of each type of bidding and when you should choose automated or manual
  • The strategies you can use for all bidding scenarios and obstacles

 

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

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