The Pros and Cons of PPC Bidding

Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons of manual bidding. But we won’t stop there – our experts won’t let you walk away without some advanced strategies in your tool belt as well.

In this webinar, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.

You’ll learn:

  • How your bidding strategy has an impact on PPC success
  • The pros and cons of each type of bidding and when you should choose automated or manual
  • The strategies you can use for all bidding scenarios and obstacles


The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.