The State of Paid Social 2017

72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%?

Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot in social at the moment, 63% say they will increase their social spend by 2018.

We’re excited to roll out our first ever State of Paid Social! In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget.

You’ll learn expert tips about:

  • Which platforms you should be putting your budget dollars into
  • Which features work and don’t work for different industries
  • What’s the next big thing in social

Get the guide

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.