You’ve asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We’ll be posting twice a week until all six parts are posted, so keep your eyes peeled!

Part 1: Setting Up Your Data Feed

Part 2: How to Set Up Your Shopping Campaign

Part 3: How To Optimize Your PLA Campaign In Your Data Feed

Part 4: How to optimize your PLA campaign in AdWords

Part 5: Targeting Strategies

Part 6: Using Google Analytics To Measure Performance

Part 2: How to set up your Shopping campaign

Once you have all of the requirements for a Shopping campaign, such as the Google Merchant Center account and an error-free data feed, you can focus on setting up a Shopping campaign in your Google AdWords account. But how do you start?

Link Your Accounts

Before you can begin using shopping ads in your account, you need to link your AdWords and Google Merchant Center accounts. To do this, log into your Merchant Center account, then click on “Account Linking” in the top right (three dot) navigation. On the Account Linking page, just click “Link Account,” enter your AdWords customer ID (looks like a phone number and can be found at the top of the page when logged into AdWords), and click “Send Link Request.” It is possible to connect one Merchant Center account to multiple AdWords accounts if necessary.