The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes.
As the months in 2013 count down we’re seeing more and more avenues to track. So it’s really no surprise that PPC Pros have tracking on their minds.
Join renowned PPC experts Elizabeth Marsten and Matt Umbro as they tackle PPC Tracking in a discussion moderated by our own Sean Quadlin.
- How to Track through 3rd party social apps
- Tracking through traditional marketing such as print and phone
- The vital need for tracking going into 2014