Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC

Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar.  But one thing that has always surprised me about my friends who do exclusively SEO, or have dabbled in SEO but no other form of online marketing, is that they seem nervous about jumping into PPC.  That’s why in this episode of Ticker Tuesday, I focus on three core techniques of SEO that also apply to PPC: original/useful content, navigation and transparency, and traffic-based decisions. Even with all their (very significant) differences, there are more similarities between their approaches than you might think!

Want more information on PPC optimization? Check out our latest episodes of Ticker Tuesday:

Ticker Tuesday 10: Organizing PPC Campaigns For Fun And Profit

ad groups, ppc account, ppc campaign, how to ppc, google adwords
In this episode, we discuss the best way to organize your ad groups and PPC campaigns to achieve a great quality score.


Ticker Tuesday 9: Stop Wasting Time – Use Automated Tools!

analytics intelligence, automated rules, adwords reports, fast ppc
In this episode of Ticker Tuesday, we show you which of Google's automated tools are the most important ones to use, and how each can save you time.



Ticker Tuesday 8: Are You Sure You’re Optimized For PPC Mobile?

ppc mobile, google mobile search, mobile ppc management, google mobilism
In this episode of Ticker Tuesday, we walk through how to optimize for PPC mobile in your Google AdWords ads.


Ticker Tuesday 7: New Ideas For Pay Per Click Ads

ppc ad, google adwords ad, dynamic keyword insertion, ad google
In this episode of Ticker Tuesday, we give you new ideas to help improve your PPC advertising ad content, especially in Google AdWords.


Ticker Tuesday 6: Fixing PPC Problems With Keyword Match Types

Google keyword, match types
In this episode of Ticker Tuesday, we have keyword suggestions for how to fix problems in your PPC account.


For even more videos, check out PPC Hero’s Video Blog Category!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.