Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised me about my friends who do exclusively SEO, or have dabbled in SEO but no other form of online marketing, is that they seem nervous about jumping into PPC. That’s why in this episode of Ticker Tuesday, I focus on three core techniques of SEO that also apply to PPC: original/useful content, navigation and transparency, and traffic-based decisions. Even with all their (very significant) differences, there are more similarities between their approaches than you might think!
Want more information on PPC optimization? Check out our latest episodes of Ticker Tuesday:
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix.
That makes hiring high-quality digital marketers one of...
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into the performance of each account.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero