Ticker Tuesday: Bidding Strategies, Part 2

Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals.  And as a bonus, we’ll let you know what metrics you should also be looking at before you begin making bid changes.

So hold onto your PPC hats, because we’re going to be tackling your pay-per-click bidding strategies, all in 60 seconds!

Also, don’t forget to join us next week, when we’ll be discussing some hints on how to best use Microsoft adCenter’s desktop tool.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.