Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals. And as a bonus, we’ll let you know what metrics you should also be looking at before you begin making bid changes.
So hold onto your PPC hats, because we’re going to be tackling your pay-per-click bidding strategies, all in 60 seconds!
Also, don’t forget to join us next week, when we’ll be discussing some hints on how to best use Microsoft adCenter’s desktop tool.
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.