Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals.  And as a bonus, we’ll let you know what metrics you should also be looking at before you begin making bid changes.

So hold onto your PPC hats, because we’re going to be tackling your pay-per-click bidding strategies, all in 60 seconds!

Also, don’t forget to join us next week, when we’ll be discussing some hints on how to best use Microsoft adCenter’s desktop tool.