Ticker Tuesday: Bidding Strategies, Part 2

By Jessica Rooney | @Hanapin

Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals.  And as a bonus, we’ll let you know what metrics you should also be looking at before you begin making bid changes.

So hold onto your PPC hats, because we’re going to be tackling your pay-per-click bidding strategies, all in 60 seconds!

Also, don’t forget to join us next week, when we’ll be discussing some hints on how to best use Microsoft adCenter’s desktop tool.

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.


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