Increasing your Quality Score is fun, right? And, hey, profit’s pretty okay too. But to achieve an enjoyable and lucrative PPC account, it’s important to ensure that your campaign structure is organized to bring you in the highest Quality Score as possible. In this episode of Ticker Tuesday, we walk you through the different ways you can organize your PPC account, from campaign themes to avoiding unwanted duplication.
Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have a success story I'd like...
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix.
That makes hiring high-quality digital marketers one of...
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into the performance of each account.