How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and causes for a “lazy” AdWords Report. Don’t make a decision on a whim – learn how to turn that lazy Adwords report into a fantastic money making tool!

In this Whitepaper we’ll discuss:

  • How thinking like a marketer can do wonders for your account
  • Turning your SQRs and pivot tables into something useful
  • Identifying cross-pollution and its impact

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