Turn Traffic Into Results With This Ulitmate CRO Toolkit!
September 4, 2014
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey, making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the eventual conversion.
And that’s what you’ll find in this ultimate collection of tools. We’ve included TWO webinar presentations, THREE white papers, an infographic, a checklist and a discount code to Hanapin’s new conversion focused conference, Hero Conf Conversion Summit.
This toolkit contains:
- A Live Landing Page Critique Webinar
Learn what works and what doesn’t by seeing real landing pages critiqued by CRO experts.Sam Owen and Chris Goward.
- Fail-Safe Ways To Convert Your Leads Webinar
Tips and tricks from CRO experts, Sam Owen at Hanapin and Oli Gardner at Unbounce.
- 12 Easy Tricks to Increase Your Conversion Rate
Get fast, actionable advice from this free guide dedicated to instant CRO success.
- Landing Page Tips Infographic
Easy tips in a beautiful and shareable infographic.
- 53 Conversion Rate Optimization Tips
Never run out of things to try with this extensive list of optimization tips.
- A Checklist for Creating the Perfect Landing Page for Google AdWords
Make sure you’re not forgetting anything with this handy reference list full of optimizations ideal for AdWords campaigns.
- New Whitepaper on Using Google Analytics for CRO
Get easy tips on how to use Google Analytics, a great free tool that is often overlooked or underutilized, in initial CRO assessments.
- Discount Code For Hero Conf Conversion Summit (only available in this toolkit!)
Get a great discount and learn all the tricks and cutting edge techniques for CRO from the best experts in the field at Hanapin’s new conference.
Start getting better and more predictable conversions today,
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.