Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite should be the case. A digital advertising agency can bring valuable resources (and time!) to the table. From companies that have incredibly robust in-house PPC teams to ones that only have one or two people running the whole department, there are various situations in which an agency could enhance your team and boost performance for the entire company.

In this white paper you will learn:

  • 5 situations that would necessitate staff augmentation
  • How to figure out areas an agency could help your team
  • Tips on pitching the idea of working with an agency to other management

Hiring an ad agency doesn’t have to threaten your in-house team and we don’t think it should. We know how to work with in-house teams and can assist you in finding a solution that works for everyone.

Don’t get stuck in any of these situations,
Download this Whitepaper Now!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.