Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team

By Jamie Newton | @jnewton09 | Senior Demand Generation Manager at Hanapin Marketing |

We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite should be the case. A digital advertising agency can bring valuable resources (and time!) to the table. From companies that have incredibly robust in-house PPC teams to ones that only have one or two people running the whole department, there are various situations in which an agency could enhance your team and boost performance for the entire company.

In this white paper you will learn:

  • 5 situations that would necessitate staff augmentation
  • How to figure out areas an agency could help your team
  • Tips on pitching the idea of working with an agency to other management

Hiring an ad agency doesn’t have to threaten your in-house team and we don’t think it should. We know how to work with in-house teams and can assist you in finding a solution that works for everyone.

Don’t get stuck in any of these situations,
Download this Whitepaper Now!

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...


Enter your email address below.