Programmatic advertising has been around for a few years now, however adoption has been slow by managers and businesses. There continues to be a disconnect on how programmatic works, the best approach to choosing your tech, and how to explain why you should be expanding in the channel to your leadership team.
This webinar will help you get a better understanding of not only what all comes into play when you decide to do programmatic advertising, but also how to explain and develop a successful pitch for your leadership team.
Join James Sexton from Brainlabs and Alex Lamoureux from Acquisio as they discuss all the things you need to know when you decide to leap into programmatic – from choosing platforms to leadership buy-in.
- How to pitch the channel knowledgeably
- The programmatic tech ecosystem and picking the right tech for you
- Upcoming changes you should start thinking about now
The live webinar will take place today (Thursday, June 11) at 10am ET// 3pm BST. All registrants will receive the slides and recording afterwards, so even if you can’t make, register for the materials.