Whaddya'know Wednesdays: Quality Score

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can’t pay for a better QS–you can only raise it by optimizing your account to do so. In this first installment of “Whaddya’know Wednesdays”, we cover some of the lesser known facts about this mysterious metric.

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