Whaddya'know Wednesdays: Testing Ad Copy For PPC Success

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it’s important to refresh  and continue to test your ad copy. In the long-run, it’ll improve your CTR. As you know, a better CTR is a better QS and a lower CPC! If you’re feeling some writer’s block and don’t know where to start, watch as Kayla Kurtz shows how to make Cranky Carl’s ad text perform the best it can by testing benefits, Display URLs, and wording!

(Have I mentioned you should change the settings to 1080p?)


Here are the ads shown in the video: CrankyCarlsAdTesting

Last week, Sales Guy Tom told you what to look for in a paid search agency.

Whaddya’know Wednesdays 13: What To Look For In A Paid Search Agency.

Three weeks ago, Dave showed you how to prep an excel sheet for upload into the AdWords editor.

Whaddya’know Wednesdays 12: 3 Easy Ways to Prep Excel Worksheets For The AdWords Editor

A month ago on Whaddya’know Wednesdays, Sarah Stup showed us three tips in managing an MSN adCenter Account.

Whadday’know Wednesdays 11: 3 Tips For Managing MSN adCenter Accounts

For even more videos, check out PPC Hero’s Video Blog Category!

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