Whaddya'know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

On our first British Whaddya’know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC campaigns.

Resources:

How to set up event tracking

How to link your adsense to your analytics

In Page Analytics: Changing Mobile Best Practice Perceptions

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Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

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Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.