What We Wished We Had Known About PPC

Here at Hanapin, we love working with pay per click.  We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf.

But there was a time when we were all PPC beginners, and so the team sat down to share the things we wish we had known when we first started PPC.  There’s a wealth of information here, including:

  • Protecting against the pitfalls of {param1} use in MSN
  • Generating new ideas through data reports
  • Watching out for match types, negatives, and other devilish details
  • Using Excel tips and tricks to save time and sanity

So whether you’re just starting out with PPC, or have a few survivor stories to share yourself, this video will give you the type of insider insight only found after seven years of search marketing excellence!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.