What We Wished We Had Known About PPC

By Jessica Rooney | @Hanapin

Here at Hanapin, we love working with pay per click.  We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf.

But there was a time when we were all PPC beginners, and so the team sat down to share the things we wish we had known when we first started PPC.  There’s a wealth of information here, including:

  • Protecting against the pitfalls of {param1} use in MSN
  • Generating new ideas through data reports
  • Watching out for match types, negatives, and other devilish details
  • Using Excel tips and tricks to save time and sanity

So whether you’re just starting out with PPC, or have a few survivor stories to share yourself, this video will give you the type of insider insight only found after seven years of search marketing excellence!

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