A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.

Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.

Explore reasons why you should do Facebook geo targeting, get a quick how to, and get tips for acquiring the data to make decisions.

Learn more about the US geo targeting options available in AdWords and start minimizing wasted ad spend!

The insights provided in the Bing Ads Campaign Planner are especially helpful when creating a strategy for segmentation of campaigns and ad groups.