So, I had a conversation with my Ask.com customer representative yesterday and I couldn’t help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don’t mean that you can’t see where you’re...
PPC News Roundup for August 29, 2007
On Search Engine Roundtable some posts in a forum a question on whether to allow costs of products and/or services in your ad text to qualify traffic? I think it’s a great question and as stated in the post, many...
Breakdown of Top Ad Placement: Before and After
Google’s Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to...
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“Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management,...
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PPC News Roundup for August 24, 2007
The content network in Google Adwords is still a mystery for a lot of PPC experts. Seoptimize has written a nice post on 5 common mistakes most people make when it comes to using Adwords content network. However I find...
Landing Pages Should Be Made For Humans and Machines
There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of...
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Google Top Ad Placement, What You Need to Know
Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for...
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12 Do’s & Don’ts on Increasing Landing Page Conversions
We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I’ve listed 12 “Do’s” and “Don’ts” to keep in mind when looking at either constructing a landing page from scratch...
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PPC News Roundup for August 17, 2007
Fitting a clear, concise message within the allotted 70 characters of a PPC advertisement is always challenge. However, the AdCenter blog has posted some very helpful information on ad composition. Be specific, direct and professional are just a tips they...
Jeremy Mayes, from PPC Discussions has this to say
Jeremy Mayes is a well known blogger in the PPC industry. Today he shares with us his thoughts and opinions on hot topics in the PPC world. Q: Do you foresee any advancements occurring in the next year that will...
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How To Dominate The Last 2 Days of the Month
I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three?...
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AdWords Top Ad Placement Formula Is Set for a Facelift
Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The...
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