Using Google Analytics To Power AdWords Campaigns

All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better.

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5 (More) Reasons to Attend Hero Conf London

Let us lay out just a few more reasons why Hero Conf London, 24-26 October at etc.venues St Paul's, is an event you simply can't miss.

Google's Responsive Display Ads Pack A Punch

Google recently launched responsive display ads. Learn how to set up RDAs and the best practices to make your responsive ads true champs.

The State of PPC 2016-2017 is HERE!!!!

The Report contains statistics about growth in PPC spending, the most effective PPC channels in the industry and the social advertising trends that will help you make necessary adjustments to stand out in the ever-changing world of paid search.

How To Improve AdWords Remarketing Performance With Advanced Strategies

Learn how to create custom list segments using Analytics and AdWords along with the different ad types to stay in front of your audience.

One Month (and Limited Space) Remains for Hero Conf London!

We can hardly believe it ourselves. London’s Only All-PPC Event is fast approaching, 24-26 October at etc.venues St Paul’s. And we don’t mean to scare you, but if you miss this one, you’ve got an entire year to wait for our return.

Evolve Your Conversion Strategies For The Modern Consumer

The advancement of technology has changed the way we, as marketers, need to think. Consumers are now in control of the amount of information they require and how they deliver feedback.

[New Webinar!] Can You Afford To Grow in 2017?

In this webinar, experts from Hanapin and Acquisio will review the findings from the State of PPC 2017 and discuss tips for budgeting, expanding and identifying problems in your account for the upcoming year.

Use The AdWords Reports Tab With Authority

Google has made great strides with the Reports tab and in this post, we will review how to create a report and give you ideas for the type of analysis you can do without ever leaving AdWords.

Bing Ads Editor Makes It Easier To Manage Shopping Campaigns

Get Your Brand in Front of Dedicated PPC Pros!

We're headed to London to join nearly 300 of our best PPC friends. And we still have a limited number of opportunities for your brand to join us!

The Top Ten Tips For Effective Dayparting

Determining your need for hour of day modifiers can provide extremely competitive returns based on time invested in implementing.

Should You Be Creating Device Specific Campaigns?

Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.

9 Hero Conf London Advanced Sessions You Can't Miss

If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. These 9 sessions are designed for the expert-level PPC professional.