Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for Google’s financial gain. Bloggers across the board wrote on the subject and had theory after theory of what was Google’s “true” intent. Instead of posting further hearsay, the team here at PPC Hero contacted our trusty Google reps to …

We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I’ve listed 12 “Do’s” and “Don’ts” to keep in mind when looking at either constructing a landing page from scratch or revising an existing landing page. Any one who is involved with Search Engine Marketing should read this post and use it as a set of guidelines when it’s time to make changes to your landing page.

• Fitting a clear, concise message within the allotted 70 characters of a PPC advertisement is always challenge. However, the AdCenter blog has posted some very helpful information on ad composition. Be specific, direct and professional are just a tips they give, and I agree. They also discuss how you can exclude your ad from users by clearly stating who you want to click on your ad, for example, “Homeowners Only.”
• What do …
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Jeremy Mayes is a well known blogger in the PPC industry. Today he shares with us his thoughts and opinions on hot topics in the PPC world.

Q: Do you foresee any advancements occurring in the next year that will change the way people manage their PPC accounts?

A: Yes, over the next 12 months I believe Google will add features that support rule based management of campaigns within AdWords. It’s needed - and Google knows that the …

I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three? If this has happened to your campaigns before, wouldn’t this happen to other campaigns as well? Perhaps even your competitors’ campaigns?

These questions lead me to meditate on a new management strategy and I thought I would share it with you. …

Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The current formula involves Quality Score and your actual CPC. Google feels that this leaves you, the advertiser, without much control …