Monthly Archives: August 2007

How To Dominate The Last 2 Days of the Month

I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three? …

Posted in Basic PPC Strategies | 8 Comments

AdWords Top Ad Placement Formula Is Set for a Facelift

Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The …

Posted in Google AdWords | 7 Comments

PPC News Roundup for August 8, 2007

An article by Brad Geddes talks about how to minimize click fraud by blocking low quality traffic. In the article you will learn how to block your ads from showing in certain countries, how to block competitors from clicking on …

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Hispanic Targeting with Spanish Speaking Ads – Is It For You?

According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click …

Posted in Advanced PPC Strategies | 5 Comments

Get Your PPC Questions Answered By a Googler, In Person!

At the end of August, our company’s dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we …

Posted in Google AdWords | 2 Comments

Let Google Write Your Ad Texts! Now in Beta.

Google AdWords has a new feature in the tools section for ad text ideas, under ‘Ad Text Ideas (beta)’. This is currently in beta so not everyone may have this feature yet. The idea is for you to describe your …

Posted in Tools | 3 Comments

How to Improve Your AdWords Quality Score

The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the …

Posted in Quality Score | 2 Comments

PPC News Roundup for August 1, 2007

The AdWords blog announced the introduction of an automated campaign optimizer tool. According to the announcement, the tool is capable of scanning your account and pointing out problems from budgetary concerns, keyword issues (bid, match type, new keywords, etc.) and …

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