If you’re using call metrics in your Google AdWords campaigns, you should be aware that Google will begin charging you $1 when someone manually dials the number displayed with your ad. There is no charge, however, on clicks from users...
Continue Reading News Update: Google AdWords Call Metrics Charging For Calls
Regex can be a lot to take in but when it’s broken out in simplified form, it’s not half as bad as its reputation would lead you to believe. (I hope you’ll agree!)
Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that...
Continue Reading Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
Google’s own Inside AdWords blog announced yesterday afternoon that the ever-expanding world of their Instant Preview feature has finally made it’s way to advertising. Their news release explains that the Instant Preview feature for ads works in the same way...
Continue Reading News Update: Google’s Instant Preview Comes to the Ad World
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will...
Continue Reading Our Guide to Google Analytics IQ Testing: E-commerce Tracking
As Co-founder/Director of MeasuredSEM and the former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live...
Continue Reading Heroview – Analyzing Ad Strategy With Tom Demers
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will...
Continue Reading Our Guide To Google Analytics IQ Testing: C is for Cookie
PPC Hero is really trying to get into the Easter spirit! But…brown just isn’t his best color. And it looks like SEO Boy agrees – PPC Hero should stick to his usual costume! Happy Easter from all of us at...
Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords...
Continue Reading News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
We can always count on PPC Hero to help! Today he’s supporting the Earth, and so should we! You don’t have to be a superhero to help save the planet. Get out there and plant a tree, or pick up...
Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a 'Blog Tour' to promote his upcoming book 'Quality Score in High Resolution' which will be released in May and is now available...
Continue Reading What Visible Quality Score Isn’t Telling You
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the...
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