Monthly Archives: April 2011

What Visible Quality Score Isn’t Telling You

Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a ‘Blog Tour’ to promote his upcoming book ‘Quality Score in High Resolution’ which will be released in May and is now available for discounted pre-order. In this post he explains some of the lessor-known facts of the quality score metric reported by AdWords

Posted in Quality Score | 14 Comments

Hello, AdWords Topic Targeting!

As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the …

Posted in Content / Display Network | 3 Comments

News Update: Hasta La Vista…Search?

Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few …

Posted in News Updates | 2 Comments

Four Tips to Liven Up Your Facebook Marketing

Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll …

Posted in Facebook | 6 Comments

Developing a Pay-Per-Click Strategy

We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it certainly isn’t without research and loads of planning. This article is aimed at helping you to understand and devise a strategy for your pay per click accounts. Without further adieu let’s begin by discussing the differences in goals, strategy, and tactics.

Posted in How To, PPC Strategy | 9 Comments

WTQ?! 12 Weird Search Queries, and What They Say About Your Audience

Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite.  Why?  I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health.  It’s not even the satisfaction I …

Posted in Keyword Research, Negative Keywords, WTQs | 13 Comments

News Update: Google Instant–Win, Lose or Draw?

When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts …

Posted in News Updates | 2 Comments

PPC Hero Knows 4 Ways To Increase Your Display Traffic

PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”

Posted in Basic PPC Strategies, Content / Display Network, Google AdWords, Google Display Network, Video Blog | Tagged , , , , , , | 4 Comments

My Top 5 Excel Tips for PPC Managers

This post is in response to you, our readers!  In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about …

Posted in Basic PPC Strategies, Excel | 31 Comments

Search Marketing Madness Champion

And the winner is…

Posted in Search Marketing Madness | 5 Comments