Whether your symbol be a gnawed piece of fruit or four wavy blocks, whether your browser be a compass or a circle that sort of looks like a Bop It Extreme, you can rest easy. You can now log into...
Continue Reading Microsoft adCenter is Now Compatible with Chrome and Safari for Both PC and Mac
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or...
Bueller? Bueller? Even Ferris Bueller wouldn’t miss this one! Everyone loves a buy one get one deal…and Hero Conf is no exception! Now when you register for Hero Conf, receive an instant $100 discount on a second registration for a...
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing...
Continue Reading Every Little Thing We Do Is Magic! – PPC Love Wrap Up
February's PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I'll tell you a very tragic story of love gone wrong. The story is...
Continue Reading Hopelessly Devoted to Revenue: A PPC Love Story
This week’s Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him...
In today’s post, which is our third installment of this week’s PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this...
Continue Reading Let’s Stay Together: Merging AdWords & Analytics Reporting
Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it’s new privacy policy, which will roll out in March, and though some...
I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake. Of course, a decent ad should be non-fiction in...
Continue Reading Fiction Writing for Improved PPC Performance
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today's series post is about uploading negatives in bulk in a...
Continue Reading Love Me Tender: Uploading Negatives Into Bing
Imagine you’re creating a Facebook ad targeted to professional photographers. And you don’t have ready access to the data which would allow you to target by Nikon or Canon preference. Would you still be willing to design ads that call...
Continue Reading Intentionally Excluding Half Your Audience?
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby,...
Continue Reading CTR Healing: Raising Click Through Rate For Better Performance
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