With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list...
Continue Reading Driving Campaign Success With Advanced Ad Scheduling
I’ve been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this...
Continue Reading Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since...
Continue Reading Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within...
Continue Reading When Are Conversions Attributed to Your PPC Campaigns?
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular...
Continue Reading Enhance Your AdWords Content Network Performance By Trimming the Fat
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing...
Continue Reading How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released...
Welcome to PPC Hero’s newest blog series! All week we are going to discuss ways to save time when managing PPC campaigns. For today’s topic, I’ll be tackling how carefully planned PPC account structures save time not only for management...
When it comes to managing PPC accounts, there is one thing we can’t seem to get enough of, and that one thing is time. There just aren’t enough hours in the day to accomplish all of the tasks you need...
Continue Reading Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search...
Continue Reading How to Utilize Your Placement Performance Report to the Fullest Extent
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading Know the How, When, Why of AdWords Conversion Optimizer
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I’ll go over these settings and...
Continue Reading What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
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