In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we’ll review the alternative approach to lead generation which does...
Continue Reading Two Paths to Lead Generation: Part Two – Slow & Steady
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead...
Continue Reading Two Paths to Lead Generation: Part One – Churn & Burn
Here at PPC Hero, we are always discussing the future of our industry. This ongoing discussion serves to illuminate the future of our livelihood, but it also serves to keep our clients’ best interests at heart. To perform the best...
Continue Reading The Top 3 Challenges Facing the PPC Industry
We all know that the majority of searches and subsequent PPC traffic derives from the big boys, Google and Yahoo!. For the most part we also know that it can make a great deal of sense to utilize MSN and...
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our...
Last week Google unveiled yet another exciting reporting function for AdWords: Search Query Performance. This report provides the actual search queries that triggered ads (and received clicks) on the Google network. Advertisers can break the information down with the usual...
An interesting question/issue has been posted over at WebmasterWorld: On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions....
This past week I finally jumped on the Pay-Per-Action (PPA) bandwagon and started a campaign for one of my clients. Despite having read through the official documentation and a very helpful step-by-step guide to setting up campaigns, once I actually...
Continue Reading Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual...
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing “woes” in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include...
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