To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here’s what the staff of PPC Hero considered their best lessons from the...
Continue Reading The Seven Best PPC Learnings from January 2013
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few...
Continue Reading Stop What You’re Doing & Check These 10 Metrics Now!
Lately I’ve been conducting about 1-2 interviews a week. Most of the time I am interviewing for our Account Manager position. A candidate recently asked something along the lines of, “What traits or behaviors do the great account managers have...
There’s a fine line to walk when it comes to targeting. Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there. Google has a feature that will allow...
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are...
Continue Reading Seven Ways to Increase CTR Without Even Looking at Ad Text
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading Lessons Learned in 2012: Three Tips to Understand Your Account
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck...
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you...
Continue Reading PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider...
Continue Reading 9 Tips for Effective Negative Keyword Management
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry...
Continue Reading Benchmarking PPC in your Industry for the Holiday Season
Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family...
Continue Reading Are You Smothering Your All Time Top Converting Keywords?
Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to...
Save time and Become the Hero with updates from PPC Hero in your inbox!
