The end of the month is upon us. For many PPC managers this is crunch time for a number of reasons. You may be scrambling to meet that lead goal for the month, or complete that account optimization that is...
Continue Reading How To Decrease Your PPC Spend Smartly and Quickly
Here at PPC Hero headquarters, we’re in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is...
Continue Reading Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
On Monday, Media Post’s Search Insider published an article titled, “Small Businesses to PPC Search: Drop Dead.” This article takes an interesting tone, one of caveat emptor for small businesses using PPC as a viable marketing option. When I read...
Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this “Quick Tip” on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I...
Continue Reading A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without...
Continue Reading Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday...
Continue Reading Is Google’s Automatic Match Expanding For The Holidays?
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being...
Continue Reading How to Analyze the Most Important PPC Reports
Welcome to the second article in our latest blog series, Rookie or Veteran – PPC basics every advertiser should know. Today, I am speaking to individuals who haven’t started their PPC campaign yet, or individuals who have started a PPC...
Continue Reading Learn the Pros and Cons of Each PPC Search Engine
A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I...
Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there....
Continue Reading Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about “what not to do” with your PPC account. They covered some of the basics like not bidding on keywords for which your...
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of...
Continue Reading A Poor PPC Account Structure Will Make Your Campaign Suffer
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