News Updates

The latest breaking PPC news and our reactions and predictions.


Happy Halloween PPC Heroes!

This year we had to go with a classic… PPC Hero as the Monster from Frankenstein! Have a sweet and safe Halloween everyone!

Lyle Lovett in Short Cuts

Save a Little Time for the Rest of Time with Shortcuts from Google Analytics

Google Analytics have a new feature in beta that is super helpful and super easy to use.  Shortcuts allow you to save a few seconds for every report you look at within analytics, including sorting, secondary dimensions and any other …


Google Makes a Big Impression and Bing Adds Sitelinks

You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression …


Mobile PPC: Proven Strategies & Untapped Opportunities – Upcoming Webinar

“The Year of Mobile” seems to have been the moniker of the past 3-4 consecutive years. The good news? You don’t have to hear it anymore! Mobile is here, and making up 10-20% of all pay per click ad spend …


PPC Hero Supports Breast Cancer Awareness Month!

It’s Breast Cancer Awareness Month! Get out and Walk!


Happy 14th Birthday Google!!

PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate!  Cheers to this year and …


Hero Conf 2013 Site Is Live!

Brace yourself PPC Heroes! It’s the moment you’ve been waiting for since last April… The 2013 Hero Conf site is live! Don’t be shy, feel free to gorge on the details at This is your first look at Hanapin …

Google Seller Ratings

Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction

Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the …

AdWords Icon

Two Tips to Make the Most of Google’s Latest Results Page Change

The SEM world has been set aflame by some of the recent changes seen on Google’s Search Engine Results Page.  First observed by Dr. Pete over at SEOmoz and later elaborated on at length by Larry Kim over at Wordstream, the …


Flexible Targeting on the Google Display Network

So, the other day I was changing some settings and noticed this little guy in one of my accounts: Yeah, I should have noticed this on the AdWords blog, but I didn’t. Hey, I get busy just like everyone else! …