News Updates

The latest breaking PPC news and our reactions and predictions.

Hanapin Marketing Celebrates 10 Years!

By , Communications Coordinator at Hanapin Marketing

117 SHARES
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we've brought new ventures to the ppc world like the PPC Hero Blog, PPC Hero Pro (our innovative tools platform), and Hero Conf, a popular ppc conference.…
Tools Work Desk PPC Hero

A Case for Automated Bid and Budget Management [New Webinar]

By , Communications Coordinator at Hanapin Marketing

108 SHARES
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will present several case studies demonstrating effectiveness of Bid & Budget Management, and give you some insight into how it's helping…
Lead Gen Coins In Water PPC Hero

Google to Receive More Insight from Muted Ads

By , Previous Account Manager at Hanapin Marketing

166 SHARES
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help determine uninterested viewers. In July 2012, Google ushered in a new tool to mute certain ads on the Display Network, using…
Targeting Competition PPC Hero

Say “Hello” To Twitter Tailored Audiences… Again

By , Account Manager at Hanapin Marketing

111 SHARES
Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter. This week, Twitter did it again. They released a new set of tailored audiences, which have the power to use…
Search Ads Bag PPC Hero

Google’s New Campaign Type: Search with Display Select

By , Associate Director of Paid Search at Hanapin Marketing

121 SHARES
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.”  This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google states…
Search Ads Staples PPC Hero

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