News Updates

The latest breaking PPC news and our reactions and predictions.

Google Announces Updated Shopping Feed Attributes

By , Account Manager at Hanapin Marketing

Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year.   The 5 updates that Google specifies include:   A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to provide…

Join Sam Owen in Germany at PPC Masters (For Free!)

By , Director of Inbound Marketing at Hanapin Marketing

We're big fans of PPC conferences here at PPC Hero, if you haven't noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an exciting new PPC-only conference in Germany, and it is no different! PPC Masters is May 22 in Hamburg, Germany, and our…

Google’s Keyword Planner Just Got Awesome Today

By , Senior Account Manager at Hanapin Marketing

I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that…

Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More

By , Account Manager at Bing Ads

For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and…

Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo

By , Account Manager at Bing Ads

Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let technology do…

Happy Crayola Crayon Day!

By , Communications Manager at Hanapin Marketing

PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st.  Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC Hero. Check them out! In addition to the celebration, Hanapin staff members also donated to a charity in the Phillipines…

See the Future of Your Bids With AdWords’ New Bid Simulator Columns

By , Associate Director of Paid Search at Hanapin Marketing

Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus…

Celebrating Crayola Crayon Day on March 31

By , Communications Manager at Hanapin Marketing

March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 million crayons every day in 120 colors. There are 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11…

Google Is Getting Strict With Unique Product Identifiers

By , Account Manager at Hanapin Marketing

Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as well.  With all this new availability for Shopping campaigns, we should also begin to see an increase in quality enforcement…