News Updates

The latest breaking PPC news and our reactions and predictions.

New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?

By , Account Manager at Hanapin Marketing

At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising.   “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with…
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Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. When search marketing, social media, and the biggest sporting event on the planet collide. [Advertising Age] Targeting the Norwegians? You're probably…
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Google AdWords Interface Replaces “Delete” with “Remove”

By , Account Manager at Hanapin Marketing

Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”.   As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available.   Most…

Bing Ads Announces Keyword, Editor, Security, and API Updates

By , Account Manager at Hanapin Marketing

After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience.   Opt out of exact match plurals   It’s amazing the difference one little “s” can make.  After all, there’s not much funny about the four…

Google: Stop Losing the Forest for the…Quality Score

By , Account Manager at Hanapin Marketing

In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process.     While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home the point that…