News Updates

The latest breaking PPC news and our reactions and predictions.

Happy Crayola Crayon Day!

By , Communications Manager at Hanapin Marketing

  82 SHARES
PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st.  Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC Hero. Check them out! In addition to the celebration, Hanapin staff members also donated to a charity in the Phillipines…

See the Future of Your Bids With AdWords’ New Bid Simulator Columns

By , Associate Director of Paid Search at Hanapin Marketing

  234 SHARES
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus…

Celebrating Crayola Crayon Day on March 31

By , Communications Manager at Hanapin Marketing

  88 SHARES
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 million crayons every day in 120 colors. There are 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11…

Google Is Getting Strict With Unique Product Identifiers

By , Account Manager at Hanapin Marketing

  131 SHARES
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as well.  With all this new availability for Shopping campaigns, we should also begin to see an increase in quality enforcement…

Hanapin Marketing Celebrates 10 Years!

By , Communications Manager at Hanapin Marketing

  117 SHARES
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we've brought new ventures to the ppc world like the PPC Hero Blog, PPC Hero Pro (our innovative tools platform), and Hero Conf, a popular ppc conference.…

A Case for Automated Bid and Budget Management [New Webinar]

By , Communications Manager at Hanapin Marketing

  108 SHARES
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will present several case studies demonstrating effectiveness of Bid & Budget Management, and give you some insight into how it's helping…

Google to Receive More Insight from Muted Ads

By , Previous Account Manager at Hanapin Marketing

  166 SHARES
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help determine uninterested viewers. In July 2012, Google ushered in a new tool to mute certain ads on the Display Network, using…

Say “Hello” To Twitter Tailored Audiences… Again

By , Account Manager at Hanapin Marketing

  110 SHARES
Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter. This week, Twitter did it again. They released a new set of tailored audiences, which have the power to use…

Google’s New Campaign Type: Search with Display Select

By , Associate Director of Paid Search at Hanapin Marketing

  123 SHARES
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.”  This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google states…

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