Archive for the ‘PPC News Round Up’ Category

• Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they’ll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit.
• Brad Geddes talks about the new Google trademark policy and find Google is actually following their own rules. Brad goes over the new rules for trademarks and shows a test he did to see if by

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• Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you “Pay per Click” in a movie theatre? OK, so they don’t mean actual PPC, but the post does have interesting things to say about geo-targeting and marketing in general.
• Still think you can make thousands of dollars a week working from home for Google? Hate to break it to you, but it’s a scam, and Google is finally cracking down. Whether it’s

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• Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn’t even know there was a Media Rating Council!  They say Google’s click measurement technology meets the industry standards for counting interactive advertising clicks and that it’s processes supporting this technology are accurate. Go Google.
• If you liked the keyword extraction and keyword suggestion tools from last week, then you are going to love

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• If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for a minimum of $30/day. Read Yahoo’s take on why you would want to run them, and how to get started.
• Hey! Apparently this has confused a ton of people, not just me. Good to

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• Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff.
• Have you seen the new AdWords bid simulator? It’s not widely available yet but you should check your account to see if you qualify! If you do have access, Portent Interactive reported on

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• Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you don’t consider branding through PPC campaigns.

• Anyone seen the Opportunities tab in Google AdWords? The folks over at the AdWords Expert Blog discovered this new test from Google. Check

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• Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful such as CSV importing and additional keyword opportunity tools.

• Have you been keeping an eye on your trademark keywords since Google AdWords launched its new US ad text trademark policy? Gordon Choi

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• Do you like to party hard on the holidays? If so you don’t want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that advertisers may use to focus their search campaigns. Personally, I’m looking forward to Ugly Dog Day at the end of June, but I don’t think I have a search campaign that can benefit from

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• This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th.

• Gordon Choi has crafted a good introduction to the Google AdWords Quality Score for beginners. The Quality Score can be difficult

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Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It’s been pretty hectic ’round these parts.

I guess I should also probably mention that this is my last day as a member of the PPC Hero team. I finished Grad School last week (HOORAH!!), and the time has come for me to move westward. It’s been a pleasure working with the team and sharing insights with you all.

Take care now!

• Want to use a

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