Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue!
Starting this coming Monday, we’ll be posting one blog a day about how to effectively plan for and implement a varied strategy for the holiday season in your PPC accounts. This particular series is going to focus on ecommerce and ramping up sales around Black Friday, Cyber Monday and the like with some touch on B2B and lead generation-based accounts. However, keep an extra eye (maybe you found one on Halloween?) open in December for the follow-up series, specific to ending this year and starting next year as strong as possible for B2B and lead generation.
My fellow PPC Hero’s and I know you all can’t possibly be asked to wait until Monday to see what’s in store, so here’s what we’ll be covering. Sorry ahead of time for the titles, we’ve been hit with the holiday spirit hard this year:
Friday: Series Wrap-Up
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.