PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don’t miss your chance to be part of an all new series of Hero Conf Summits, designed for serious...
Continue Reading The Schedule is Now Live for Hero Conf Conversion Summit!
We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
Continue Reading 5 Reports You Need For Understanding Dynamic Contextual Ads
New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
Continue Reading Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
On Tuesday, Google introduced product ratings on Product Listing Ads.
Continue Reading Google: Introducing Product Ratings to PLAs
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview.
Continue Reading Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind...
Continue Reading Segmentation By Keyword Match Type: A Case Study
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading [Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
Continue Reading Google AdWords Introduces Dynamic Sitelinks
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
Continue Reading Managing PPC Education Accounts During Back to School Season
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
Continue Reading Why Website Redesigns Impact PPC More Than You Think
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
Continue Reading Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
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