The sticking point on a pitch — you know, the part that might kill the deal or that drives some customers away — that part doesn’t go away when you ignore it. This is obvious in face to face sales...
Two Tips to Make the Most of Google’s Latest Results Page Change
The SEM world has been set aflame by some of the recent changes seen on Google’s Search Engine Results Page. First observed by Dr. Pete over at SEOmoz and later elaborated on at length by Larry Kim over at Wordstream, the...
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PPC Myths Busted! — Webinar Recording
Today, Amanda walked us through 10 different PPC Myths and busted them to smithereens! She also talked about how to sell puppies online. Aww! 🙂 Anyway, enough about puppies… She covered anything from daunting custom reports to a comparison between adCenter &...
Media Buying For PPC: Part 1
Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy...
6 Quick PPC Insights, Fixes and Tests
PPC accounts can get sideways fast. There also isn’t always the time to dig into the problem at the exact moment that they issue is realized. These are 6 tips that can be used to quickly find a problem or...
9 Common Issues with Data That Make Your Ad Testing Worthless
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart...
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Your Messaging Should Be as Targeted as Your Ad
Facebook offers what is arguably the most targetable advertising platform that has ever existed. The ability to slice and dice demographics, sociographics, interests, and indicated psychographics is truly impressive. But a highly targeted ad will never benefit from that targeting...
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54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what...
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Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting...
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Heroview – PPC Account Structure & Organization
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us...
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How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
If you have more than one page in your check-out process, then you should be tracking user behavior through that process. Having data showing what people are doing in your check-out process can assist you in identifying where to focus...
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Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday...
