November 18, 2011 By Jeff Allen
When it comes to your PPC campaigns, it is easier, better, faster, smarter to focus on harvesting demand. That’s in contrast to those who are trying to be clever by creating demand for their product or service.
Continue Reading Stop Being Clever and Just Harvest Demand, Please
November 18, 2011 By Sarah
As a follow-up to last week’s blog series on holiday PPC management, which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their...
Continue Reading Improved Google Product Ads – Just In Time for the Holidays!
November 17, 2011 By Bryan Watson
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular...
November 17, 2011 By Amanda West-Bookwalter
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it’s no surprise that we’re thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia...
Continue Reading Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
November 17, 2011 By Bethany Bey
Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it...
November 16, 2011 By PPC Hero Ally
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands...
Continue Reading 3 Strategies for Building Buzz Ahead of a Trade Show
November 15, 2011 By BoostCTR
If I had to choose between a boring ad image with a great headline and a great ad image with a boring headline, I’d take the boring headline matched to an intriguing, eye-catching image. I think most people would. And...
November 15, 2011 By Jeff Allen
Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the...
Continue Reading Make the Most of Google’s New “Think Insights”
November 15, 2011 By PPC Hero Ally
Where there are paid search advertisers with questions, PPC Hero is close at hand with the answer! In this month's Ask PPC Hero you'll learn about tailoring messaging in Remarketing campaigns, pausing low QS keywords, and why Mario Lopez is...
Continue Reading Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
November 14, 2011 By Amanda West-Bookwalter
You’ve all read Bryan’s blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)–Bryan decided to make a video companion to...
Continue Reading A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
November 14, 2011 By Jeff Allen
There has been a lot of talk about how mobile searchers will make up 22% of search revenue in 2012. There’s been less talk about how PPC account managers can take advantage of this relatively new marketing channel. Here are...
November 14, 2011 By John Rampton
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by...
Save time and Become the Hero with updates from PPC Hero in your inbox!