As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in...
Continue Reading Did You Know: Some Google Display Network Sites Don’t Track Conversions
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah...
Continue Reading Have Yourself A Merry Little Account Structure
“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” – David Ogilvy I couldn’t help but think of this quote when I came across...
Hanapin Marketing is excited to announce our first-ever webinar, Tips to Boost Quality Score: Structuring Your Account for Success. We’ll begin by briefly covering account structure and settings best practices, then we’ll dive into how to analyze your account’s Quality...
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you.
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping...
“I wouldn’t say I’ve been *missing* it, Bob.” You may have noticed that I didn’t post a ‘Letter from the CEO’ in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we’ve...
Continue Reading Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
As Kayla mentioned in her introductory post on Friday, this week we’ll be giving you one post a day about ramping your e-commerce PPC acc0unt for the upcoming holiday shopping season. Today I’ll be giving you some tips on doing...
Continue Reading Rockin’ Around the Holiday Keyword Research Tree
PPC Hero truly enjoys interacting with our readers and answering their questions. To aid in this, we implemented a KISSInsights pop up box on the site where readers could submit their questions. The problem was this box would pop up...
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve...
Continue Reading Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the...
Continue Reading Overview and Analysis of AdWords Bidding Options
Will the update to the Google search algorithms affect paid search? The short answer, probably. But let's dive in and set what the changes are and what I predict will happen.
Save time and Become the Hero with updates from PPC Hero in your inbox!
