The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!
The Results of our Bidding Options Survey are In!
Last week, we posted a survey asking you for your feedback on AdWords bidding options. We asked our readers what bidding options they currently use in AdWords and which one they find the most beneficial. Check out the results from...
Continue Reading The Results of our Bidding Options Survey are In!
It’s Official: New Ad Placements on Google
Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined...
MSN adCenter Introduces Import Campaigns Feature
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just...
Continue Reading MSN adCenter Introduces Import Campaigns Feature
The Sweet Spot—Bidding Smartest, not Hardest
We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the...
Continue Reading The Sweet Spot—Bidding Smartest, not Hardest
Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it’s important to refresh and continue to test your ad copy. In the long-run, it’ll improve your CTR. As you know, a better CTR is...
Continue Reading Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Are Stock Images Really That Bad?
As Conversion Rate Optimization professionals already know, stock photos almost always test worse than authentic photos. Does the same hold true for Facebook Ads? Before I answer that, it's important to realize that, for conversion rate optimization, the "stock" in...
Location Targeting in Google Adwords Gets Revamped
According to Google, location targeting (also called geo-targeting) has lowered paid search cost-per-click (CPC) by as much as 36%. This drastic increase in performance must be why Google has announced that they are revamping how their Locations setting works within...
Continue Reading Location Targeting in Google Adwords Gets Revamped
How To Prepare A Landing Page Report In Excel
So, you’ve been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page...
Continue Reading How To Prepare A Landing Page Report In Excel
Funny Halloween Post
Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we...
Haaaaaappy Halloweeeeen!
Happy Halloween from all of us here at PPC Hero and the Addams family! Looks like SEO Boy…I mean, Cousin Itt is all set to start passing out some trick-or-treats! If you want to see the Addams’ Family live, it’s...
Bidding on Branded Terms
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on...
