Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on...
Continue Reading The Strategy Behind Display Network Exclusions
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance....
Continue Reading EXCELlent Series: Making Excel Subtotals Work For You
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their...
Continue Reading AdWords Interest Categories Now Available To All Advertisers
This is part two of our three part EXCELlent series, showing you how to boost PPC performance with Excel. Yesterday, Jessica expanded on her list of Excel Tips for PPC Managers. Today we’ll be looking at how to use excel...
Continue Reading EXCELlent Series: Projecting PPC Account Performance In Excel
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management,...
Continue Reading EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
Google mobile search, pocket PC PPC, PPC mobilism…no matter what you call it, pay per click for mobile devices is a hot topic right now. In this episode of Ticker Tuesday, we go through how to check to see that...
Continue Reading Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact...
Continue Reading Google AdWords-Testing a Click Count Feature?
One of PPC Hero’s favorite summer hobbies is scuba diving! He’s all set to hit the water (and he’s certainly lathered on the sun screen!). From all of us at PPC Hero, have a fantastic first day of summer!
Love and marriage, love and marriage, goes together like Excel and pay-per-click… ok so maybe that’s not exactly how the song goes, but if Excel was around in 1950’s I’m sure ‘Ol Blue Eyes would have been singing those words....
Continue Reading EXCELlent Series: Using Excel To Boost PPC Performance
Today we have another great guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. In his blog he provides some tips to boost...
Continue Reading How To Increase Your PPC CTR – It’s Staring You Right in the Face!
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve...
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion! Thank you...
Continue Reading Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
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