Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more...
Continue Reading Comparing Quality Score Across AdWords & AdCenter
Yesterday, Google announced the release of Adwords Editor Version 9.0, and I’m happy to report some nice improvements to the Editor’s functionality that will definitely help you more efficiently manage your accounts. In addition to improving some existing functionality, the...
Continue Reading News Update: AdWords Editor Version 9.0 Released
PPC Hero has been going through some rigorous training to dance the Mexican Hat Dance for all of you! The Mexican Hat Dance tells the story of a couple courting each other, and they end up together in the end...
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and...
PPC Hero and SEO Boy are ready for a Star Wars party! I can hear PPC Hero’s introduction now: “I am C-3PPC Hero, Google-human relations. And this is my counterpart, SEO-D2.” Have fun celebrating, Star Wars fans!
It’s been two months since increasing our investment in our blogs, and we’re already seeing big dividends! Page views and visits are up 10% each on PPC Hero and SEO Boy. Bounce rates on both have decreased 2% and average...
Continue Reading Letter from the CEO – It’s alive! It’s alive!
Do you think you have an okay PPC account? Chances are, it could be better. In this episode of Ticker Tuesday, we’ll give you 4 tips that will help clean up your account and get it ready for the pay-per-click...
Continue Reading Ticker Tuesday: Making Good PPC Accounts Great
Google’s own Aitan Weinberg, product manager for AdWords remarketing, has released a post on the Inside AdWords blog announcing that a year after rolling out the feature, remarketing has hit it out of the park! For those of you who...
Continue Reading News Update: Remarketing—H is for Home Run!
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions...
If you’re using call metrics in your Google AdWords campaigns, you should be aware that Google will begin charging you $1 when someone manually dials the number displayed with your ad. There is no charge, however, on clicks from users...
Continue Reading News Update: Google AdWords Call Metrics Charging For Calls
Regex can be a lot to take in but when it’s broken out in simplified form, it’s not half as bad as its reputation would lead you to believe. (I hope you’ll agree!)
Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that...
Continue Reading Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
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