Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords...
Continue Reading News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
We can always count on PPC Hero to help! Today he’s supporting the Earth, and so should we! You don’t have to be a superhero to help save the planet. Get out there and plant a tree, or pick up...
Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a 'Blog Tour' to promote his upcoming book 'Quality Score in High Resolution' which will be released in May and is now available...
Continue Reading What Visible Quality Score Isn’t Telling You
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the...
Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few...
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll...
Continue Reading Four Tips to Liven Up Your Facebook Marketing
We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it...
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I...
Continue Reading WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts...
Continue Reading News Update: Google Instant–Win, Lose or Draw?
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
Continue Reading PPC Hero Knows 4 Ways To Increase Your Display Traffic
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about...
And the winner is...
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