Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I...
Continue Reading WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts...
Continue Reading News Update: Google Instant–Win, Lose or Draw?
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
Continue Reading PPC Hero Knows 4 Ways To Increase Your Display Traffic
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about...
And the winner is...
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and...
Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today...
Continue Reading News Update: Google to Retire Position Preference Feature
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you...
Continue Reading 8 Steps To Creating AdWords Automated Rules
Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder...
Continue Reading News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Tonight UConn and Butler face off to determine the 2011 NCAA Champion (go Bulldogs!), but today it’s PPC Prospector vs. Copy Blogger competing to be declared the 2011 Search Marketing Champion. This one’s for all the marbles, or a free...
Continue Reading Search Marketing Madness: Championship Game
Yeah, I realize that’s not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month’s Letter from the CEO, and this one is perfectly applicable! In March, I wrote that...
Continue Reading Letter from the CEO – “Luke, I am your father.”
SEO Boy is ready for spring! He’s got his bike out, and……wait a minute. What shenanigans has SEO Boy gotten into today?! He must be playing an April Fool’s joke on us, showing up on the wrong blog like this!
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