Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t...
Stand Out From The Crowd By Utilizing Product Extensions and PLAs
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data...
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PPC News Roundup for December 3, 2010
If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog...
Our Greatest Hits for November 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This...
6 Optimization Tips to Get Ready for the New Year
The turkey, stuffing and potatoes came and went and as the last of green bean casserole is finished, it is time to admit we are in full holiday mode.
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Dynamic Landing Pages
Dynamic landing pages are a great way to increase conversion rate and quality score. Read on to learn more about the possibilities of dynamic landing pages!
PPC News Roundup for November 26, 2010
The end of the month can cause frustration or joy for PPC managers as we see how close we are to meeting monthly goals. Adwords offers us many different tools we can use to help lower costs and increase clicks...
Happy Thanksgiving!
PPC Hero and Miss Clicks are enjoying some delicious turkey, and we hope you are too!
How To Use Google’s Contextual Targeting Tool
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at...
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Low Cost PPC Traffic Driving (without using Google and MSN)
I recently took on a few traffic-driving projects with, what appeared to be, lofty goals. The objective of these campaigns was to drive qualified traffic to a specific landing page. We had high click goals and a small timeframe to...
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PPC News Roundup for November 19, 2010
So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions....
AdWords Interest Category Marketing: Initial Observations
We have had Interest Category Marketing, a display network targeting feature that is still in beta, available in some accounts for a while, but this month I began using it and thought I’d share a few of the initial observations...
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