If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have...
Continue Reading Increase PPC Conversion Rates by Targeting High Volume Locations
Have you heard of the Google Content Network Blast? The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver...
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of...
Continue Reading Use These Tips from Yahoo to Maximize Your Holiday Revenue
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows...
Continue Reading Landing Page Testing: How to test and what to test
Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn...
Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally...
Continue Reading Weed Out Unqualified Traffic with the Search Query Report from MSN adCenter
Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text...
Continue Reading What Keeps Someone From Clicking on Your PPC Ad?
AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that...
Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under...
Continue Reading Google’s New Ad Sitelinks & How You Can Get Them for Your Account
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years,...
Continue Reading How to Fine Tune Your International Campaigns in AdWords
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