Late last week, several of my PPC clients received emails from Google concerning the relationship between their AdWords and Analytics accounts. According to the opening lines of the message, my clients’ accounts were not properly linked and I had until...
Continue Reading Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first...
Continue Reading How to Set Up Conversion Funnels in Google Analytics
A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content...
Continue Reading Use Demographics To Geographically Target Your PPC Ads
Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally...
As of April 1, Google will be making significant changes to their enforcement of display URL policies. The “Policy Team” has taken a stricter stance on the relationship between display URLs and destination URLs — and they will be allowing...
Yes, it’s that time of year when love is in the air! As you can see, PPC Hero is quite smitten with our brand new character: Miss Clicks! Of course, every PPC manager is trying to attract clicks but PPC...
In searching through our web stats today, the category “Advanced PPC Strategies” ranks as one of the top 10 pieces of content on our blog. All time, it’s the 4th most viewed piece. Clearly, you’re interested in it! So, we’re...
Continue Reading Advanced PPC Strategies: What Do You Want to Read About?
As you may, or may not, know the Google content network is a mysterious beast. It can certainly generate a great wealth of traffic, but that traffic isn’t always of the highest quality. However, if you can achieve the right...
Google has recently released new PPC targeting options: demographic targeting. With this option you can specify the age and gender you would like to target with your PPC ads. Currently, this option is available to a limited number of AdWords...
Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year...
Continue Reading Take Advantage of Search Cycles with Ad Scheduling
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and...
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