Last week I wrote on Yahoo!’s new tool called the Tune-Up tool. Just to re-cap, the tune-up tool performs a one-time analysis of a non-optimized campaign. Based on the results, it proposes optimal bids and match types for the campaign’s...
Continue Reading Yahoo!’s Tune Up Tool a Bust? Follow Up from Last Weeks Posts
Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting...
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC...
Continue Reading More Quick Fixes for Your PPC Account: Get More Clicks
Yahoo! recently announced another new tool in their user interface that automatically gives your campaigns a ‘tune-up’ to help improve your overall performance. I just started the tune-up process for one of my campaigns today. Although I haven’t received my...
Continue Reading Campaigns Need a ‘Tune Up?’ Yahoo Can Help!
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn’t determine the factual or fictional status of this...
When you’re first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools...
Continue Reading Quick Fixes to Some of PPC’s Most Common Problems: Part One
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, blog posts from November. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful tips...
The holidays are the time to give PPC advertising everything you’ve got, even if it means devoting more time to MSN adCenter! PPC Discussions explains why even if you normally ignore or under-utilize adCenter, the holidays are prime time to...
‘Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during...
Continue Reading Use These 5 Holiday Tips To Help Increase Your PPC Revenue
Dave Davis is the Managing Director of RedFly Marketing, a search engine marketing firm based out of Dublin, Ireland. Dave oversees search engine marketing, search engine optimization and pay per click management. According to Dave’s Bio, he attended DIT with...
On Friday, December 7th, the Masters of Business Online Conference will be held in Indianapolis, Indiana. This exclusive event has been organized to educate marketers on how best to do business online. Through the course of this one-day event, attendees...
Continue Reading Get Your Masters of Business Online – Registration Ends Wednesday
Once you’ve launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and...
Continue Reading The 6 Next Steps After Your AdWords Content Optimization
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