So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I’d like to discuss one of...
Continue Reading How to Use Dynamic Keyword Insertion to Hook Customers
Previously in MSN’s adCenter, you had to control your spending through a monthly budget. With a recent set of updates, it is now possible to set both a daily and maximum monthly budget. Thank you MSN! The PPC Blog provided...
In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is...
Continue Reading Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
Every day this week we are writing about how to improve your PPC account’s ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I’m going to take your ad writing skills to...
Continue Reading Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
Let us not forget the fundamental root of search engine marketing: search. The term ‘search’ also comprises these terms: query, hunt, seek, look for, ferret, chase, rummage. Users rummage through search query results looking for a service, a product, a...
Continue Reading The Benefits of Using Benefit-Driven Ad Texts: What’s in Your Tackle Box?
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we...
Continue Reading Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this...
Continue Reading Take Back Control of Your Ad Rank in AdWords
Last week I wrote on Yahoo!’s new tool called the Tune-Up tool. Just to re-cap, the tune-up tool performs a one-time analysis of a non-optimized campaign. Based on the results, it proposes optimal bids and match types for the campaign’s...
Continue Reading Yahoo!’s Tune Up Tool a Bust? Follow Up from Last Weeks Posts
Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting...
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC...
Continue Reading More Quick Fixes for Your PPC Account: Get More Clicks
Yahoo! recently announced another new tool in their user interface that automatically gives your campaigns a ‘tune-up’ to help improve your overall performance. I just started the tune-up process for one of my campaigns today. Although I haven’t received my...
Continue Reading Campaigns Need a ‘Tune Up?’ Yahoo Can Help!
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn’t determine the factual or fictional status of this...
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