With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips...
Blog Posts
The Long and Short of It (Ad Text Lengths within Panama)
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with...
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We Enjoy a Good Webinar
We are going to be dipping our toes into the MSN content distribution pool soon and I don’t know about you, but I’ll be taking this webinar announced by MSN on 3/14. To be honest, MSN has always been a...
PPC News Roundup for March 16, 2007
John Miller from Search Engine Land Upsets PPC Agencies https://searchengineland.com/070314-085639.php Interview with Microsoft CEO Steve Ballmer has Everyone Laughing https://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance Score https://www.clickz.com/showPage.html?page=3625248 Yahoo! describes how to set...
Being #1 Doesn’t Always Mean You Win
This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within...
Display & Destination URLs Should Play Nice
Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail...
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We’re Gonna Have Some Fundamentals!
All of us who work in pay-per-click (PPC) advertising look at accounts and stats day in and day out. After a while, we can easily start to lose focus and lose our grip on the basics. Today, I will discuss...
Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click (CPC) is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For...
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Let the Adventure Begin
Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens...
