When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and only expected to be behind-the-scenes contributors.
Fast forward to 2015. Pay-per-click advertising has evolved into a multi-billion dollar industry where small and large businesses alike depend on it as a significant driver of revenue and profit. As a result of this explosive growth and the significant impact it’s having on organizations, the need has grown for customer facing, business savvy account managers. In this whitepaper, we identify and discuss in detail 10 key traits that make up the perfect account manager.
In this Whitepaper we discuss:
- What skills the very best account managers possess
- Why awesome communication skills and amazing analytical skills are imperative for a great account manager
- What to look for when you are recruiting new account managers