10 Questions To Ask When Building Your PPC Program - New Whitepaper!

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program including goals, budgeting, measuring, and implementing?

If not, its time to get all your ducks in a row. You don’t want any major set-ups once you’ve got the ball rolling. So before you get started, take some time to read this whitepaper on the exploration of 10 questions you should be asking or considering when building out your program.

In this Whitepaper we’ll discuss:

  • Why it is important to have established goals
  • Popular ways to measure PPC performance
  • Tips on managing various networks and cross-channel devices
  • Ways to manage your program and the pros and cons of each

Be Prepared: Download This Whitepaper Now!

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.