Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
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2013 Search Marketing Madness
2013 Search Marketing Madness is Complete! The results are below.
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Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.
Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
Creating Compelling Video with YouTube's Video Builder
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.
How has COVID-19 Impacted Your Paid Media in June?
Fill out a short survey to help the digital marketing community understand COVID-19's impact on paid media and access the dashboard to see the results.